Are you using an email verification service to keep your list clean? If you aren’t, chances are you’re missing out on email marketing ROI. Email hygiene is essential in boosting open and click rates, and maintaining it is easy.
Learn the top three reasons why using an email verification system is beneficial to your business – and see how you can start using one today.
Don’t forget to read about the best email marketing services.
Email verification: how to get your emails in the inbox
If you’re not familiar with the term, you should know that email verification is the process through which bad data is removed from your email list. Invalid email addresses, spam traps, abuse, catch-all or temporary emails are risky to your email marketing. An email verifier weeds them out and allows you to build a more powerful strategy. It improves your email deliverability and ensures your emails get seen.
But how exactly does email verification help? Here are the reasons why, in 2020 and beyond, you should consider using such a service.
Your sender reputation improves
Your sender score – or sender reputation – is a way for Internet Service Providers (ISPs) to determine how you conduct your email campaigns. This score ranges from 0 to 100.
Are you a lawful sender who follows email marketing best practices? Then your sender reputation should be solid.
Do you constantly email risky addresses and have a high bounce rate? Your sender score will suffer as a result, and you’ll see the consequences in your overall engagement. Low open and click rates are the first sign that your email database needs a good cleaning.
A good email verification system will remove all the contacts that are causing you trouble. Misspelled addresses, abuse emails (users who mark you as spam), catch-all and temporary emails – you can easily get rid of them through list cleaning.
Soon after verifying your list, you’ll see a significant boost in your sender score. Ideally, you want to reach 100 and keep thorough email hygiene to maintain your reputation.
Open and click-through rates increase
Email verification has a direct impact on your engagement metrics. It makes sense: as your reputation improves, more of your emails will land in your subscribers’ inboxes, instead of the spam folder. Thus, the chances for people to click and open them are higher.
From there, you can focus on sending useful and entertaining content to encourage consistent engagement. When you build your emails with an inbound strategy in mind, people will come to enjoy your emails even more. So, before you create a newsletter, pause for a minute to think about how you can be of help to your audience.
Great email hygiene, combined with an awesome content strategy, will yield the results you were expecting when you first started emailing.
Achieving more conversions becomes easy
Every email marketer will tell you that their ultimate goal is to achieve a better conversion rate. By supporting inbox placement and higher engagement, email verification is key to this goal.
So, start with a clean email list to avoid bounces or getting labeled as spam. Make sure you keep your database accurate by verifying it several times throughout the year.
Then, take a close look at your conversions: within a few months, you should be able to notice more people click on your calls-to-action. Follow their journey in the sales funnel and retarget those who haven’t bought. Adding personalization and running laser-focused campaigns pays off.
How to find a reliable email verification system
So, are you ready to take your email marketing to the next level? If you’re not sure where to start with email verification, here are a few guidelines:
- check online reviews to get a feel of the most popular services in the industry.
- also, take a look at the companies’ social media accounts to learn more about them.
- get in touch with a customer service representative and ask for a free trial. Most legitimate email verification platforms allow you to try them before you make a purchase.
- study the features carefully: what does the email verifier offer? Does it remove bounces, spam traps, abuse and temporary emails? Talk to customer support to understand exactly what the service can do for you.
- narrow your choices down to three, then compare their prices and choose the one that works for you.
Consider in-depth tracking to see how you perform
Once you’re ready to send out your next campaign, you can add an email tracking tool to your email marketing software. Thus, you get detailed reports of who clicked your emails and when, so you can continue to adjust your strategy. This feature is useful especially for sales professionals who often send cold emails.
Then, take a look at the reports in your email service provider dashboard. How have your engagement rates improved? Is it time to test different types of content and see how they perform? Could you try a new email template to boost your click rates even more?
There are no limits to how you can upgrade your emails and get better outcomes from your campaigns. When you know your list is clean and you reach people, you can easily continue to adapt your moves until you reach your goals.
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