This is my digital book (PDF Version is below!), ‘A Complete Guide to SEO.‘ It gives a broad review of all that you have to know to be successful at seo today in 2019.
SEO is a quick paced and dynamic field. It can be baffling. That is the reason it’s critical for you to remain well-educated and adapt with it.
SEO is also more complex than ever in 2019.
It takes more than building links, creating any old content and adding a few keywords to improve your organic search rankings. SEO is not even all about increasing the visibility of your business or brand any more.
So how would you build up a SEO strategy for Google and other search engines?
Since, at last, SEO isn’t all about being found on search engines and directing people to your site. It’s about providing a great experience and generating leads and revenue.
This guide for SEO will kick you off.
You can either download this digital book or read every one of the sections at this moment.
Are you ready? Your adventure through SEO in 2019 starts now!
What is SEO in 2019?
Search Engine Optimization or (SEO) in 2019 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
HOW SEO WORKS?
Each search engine, for example Google, Bing, and Yahoo gives a list of sites that have best answers of people’s question. Those lists are search results.
Inside those search results you will find paid list. But are there any natural lists?
The natural lists are the free results that the search engines have found, through their investigation.
Being recorded at the top in the natural result is at the foundation of why SEO is so important. Natural results as of now more important part of traffic.
Along these lines, if your business isn’t being found in the natural results, you are missing a lot of customers.
Getting to the highest point of the results is the place seo comes in. There are many procedures and methods that can help you to improve your website’s ranking to the top.
WHY IS SEO IMPORTANT?
If you have a business or a website, you likely want traffic to it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence, traffic & ultimately goals for a website.
20 POWERFUL BENEFITS FOR ANY BUSINESS
There are many other reasons why SEO is important and should be considered for most businesses.
If you do it yourself or you decide to hire a professional seo service consultant, you’ll be sure to experience many of the mentioned benefits below,
The higher a website ranks for keywords, the more traffic you will receive. In fact, the #1 position in Google on average has a 27.5% Click Through Rate according to the Advanced Web Ranking CTR study.
This means that if you rank #1 for a search term, every 100 times that term is searched you will statistically receive 27-28 visitors.
The more keywords your website ranks for and the higher they rank, the more often your brand is visible to potential customers.
According to statistics, it takes 5-7 brand impressions before someone will remember your brand. SEO is a direct driver of improved visibility and impressions in the search engine results.
Websites that appear higher in the search results are viewed as more trustworthy and credible. In fact 98% of all searchers choose a business that is listed on Page 1 of the results. That’s because people feel like the sites at the top are the best.
If your customers start searching and find that your brand is at or near the top for their searches, then it goes a long way in building that brand equity.
HIGHER QUALITY TRAFFIC
Potential customers are searching for your products/services online. The beauty of a better SEO strategy is that you are able to hit potential customers at every stage of the buying funnel.
IT’S AN INVESTMENT INTO YOUR FUTURE
When you research and learn about SEO you will hear that “SEO is a process” and “results don’t happen overnight” which is true.
When you invest in SEO you are doing so knowing that the payoff of the efforts usually won’t happen for 6-9 months. But once the efforts will give you free traffic for the future.
GENERATES A HIGHER ROI THAN OTHER MARKETING CHANNELS
According to statistics from Search Engine Journal, SEO generated leads have a 14.6% close rate. While outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
PROVIDE INSIGHT INTO YOUR CUSTOMERS AND WHO THEY ARE
SEO is powerful because there are many metrics that can tell you more about your website visitors. Not only can you get demographic, interests, locale and device information from analytics but you can gain a great deal of information.
COST EFFECTIVE MARKETING
SEO is one of the most cost effective forms of marketing. When you receive traffic from your efforts the users are already interested in what you have to offer. Your job in SEO is to convince them you are the right partner.
Once you start ranking well for keywords, you receive the benefit of consistent traffic.
YOUR COMPETITORS ARE DOING IT
If your industry has products/services for online, then you have competitors that are already doing SEO. If you want to grow your business and be where users are searching, then you too must invest in SEO services.
IMPROVED USER EXPERIENCE AND USABILITY
When people visit your website you want them to have a positive experience. It has a direct correlation with the perception of your business.
For any successful SEO campaign, user experience and general usability is a key focal point.
DRIVES OFFLINE SALES
According to research performed by Accenture, 88% of consumers are searching online before purchasing in stores. If you aren’t found during their search process then you are not even being considered for that particular sale.
SEO is highly measurable. Using Google Analytics, you can see traffic amounts and how that correlates to goals with organic search. You are able to leverage Google Search Console to see the exact keywords are driving traffic.
HOW PEOPLE DO RESEARCH NOW (WHERE YOUR CUSTOMERS ARE AT)
According to Internet Live Stats, Google processes over 40,000 searches per second, which equates to roughly 3.5 billion searches per day. Within those searches are your customers! They are using Google to do research and buy what you have to offer.
THOUGHT LEADER IN YOUR INDUSTRY
Not only does that fact that ranking higher in the SERPs make users feel like you are one of the best options, but writing educational content on a continual basis will also position your brand as a thought leader.
ENSURES YOU HAVE A POSITIVE ONLINE REPUTATION
Your online reputation has a direct impact into how successful your business will be. I’ve already told that’s where your customers are. A business that is working on SEO has the ability to some degree, control their brand reputation online.
SEARCH ISN’T GOING ANYWHERE, IN FACT IT HAS INCREASED
According to data provided by Business 2 Community, companies are going to spend around $79 Billion on SEO by the year 2020. Also the number of pure “Google” searches has continued to increase.
SEO CAN HELP MAINTAIN AN ONGOING RELATIONSHIP WITH YOUR CUSTOMERS
If your business offers products or services where users type in search queries to find information, then they also need help finding answers to questions about those products and services.
Creating content to help answer your target audience’s questions helps provide that ongoing relationship with your potential customers.
PEOPLE IGNORE PAID ADS
Only 15% of total traffic for a keyword goes to the paid ads. People are so familiar with Google and they now understand what is an ad and what isn’t. SEO ensures your brand shows up where the click volume is.
The beautiful thing about SEO, as opposed to other more traditional forms of marketing, is that you are able to generate targeted traffic.
Having the ability to show up high on the results page for a specific service you offer is gold. A user has actually gone online, typed in something related to your business and then clicked on your listing. At this point they are much more targeted than TV ads or a direct mail campaign.
HOW TO GET STARTED WITH SEO
SEO isn’t difficult to begin with, it requires some serious energy and a lot of patience.
Pages don’t rank for aggressive keywords. If you are eager to make a strong base for your site and invest the energy to expand, you will make progress and develop your natural or organic traffic.
So how would you approach optimizing your site? You should see how the search engines work as the different strategies that make up SEO.
To make it simpler to explore, just read the post!
HOW DOES GOOGLE RANK WEBSITES?
The search engines use robots or web crawlers to list site pages, PDFs, images and so on. Each web page and file is evaluated by programs called algorithms. It determine if a file offers enough unique value to be included into the search index.
If a document is regarded important enough, the document or site page might be shown in search results. This is the genuine mystery to the achievement of the search engines.
Search Engine Ranking Factors | 210 Ranking Factors
You may already know that Google uses more than 210 ranking factors in their algorithm.
Note: Here i used Importance level to show you the importance of the specific factor in ranking. Where Importance Level ‘0’ means not important and ’10’ means most important.
Lets know the ranking factors in brief in 2019.
- Domain Age – Importance level ‘3’
- Keyword Appears in Top Level Domain – Importance level ‘2’
- Keyword As First Word in Domain – Importance level ‘3’
- Domain registration length – Importance level ‘5’
- Keyword in Subdomain – Importance level ‘5’
- Domain History – Importance level ‘4’
- Exact Match Domain – Importance level ‘2’
- Public vs. Private WhoIs – Importance level ‘3’
- Penalized WhoIs Owner – Importance level ‘4’
- Country TLD extension – Importance level ‘5’
- Keyword in Title Tag – Importance level ‘3’
- Title Tag Starts with Keyword – Importance level ‘7’
- Keyword in Description Tag – Importance level ‘4’
- Keyword Appears in H1 Tag – Importance level ‘7’
- TF-IDF – Importance level ‘7’
- Content Length – Importance level ’10’
- Table of Contents – Importance level ‘8’
- Keyword Density – Importance level ‘5’
- Latent Semantic Indexing Keywords in Content (LSI) – Importance level ’10’
- LSI Keywords in Title and Description Tags – Importance level ‘8’
- Page Covers Topic In-Depth – Importance level ‘7’
- Page Loading Speed via HTML – Importance level ’10’
- Page Loading Speed via Chrome – Importance level ’10’
- Use of AMP – Importance level ‘7’
- Entity Match – Importance level ‘8’
- Google Hummingbird – Importance level ’10’
- Duplicate Content – Importance level ’10’
- Rel=Canonical – Importance level ’10’
- Image Optimization – Importance level ’10’
- Content Recency – Importance level ‘7’
- Magnitude of Content Updates – Importance level ‘9’
- Historical Page Updates – Importance level ‘8’
- Keyword Prominence – Importance level ’10’
- Keyword in H2, H3 Tags – Importance level ‘6’
- Outbound Link Quality – Importance level ‘9’
- Outbound Link Theme – Importance level ‘8’
- Grammar and Spelling – Importance level ’10’
- Syndicated Content – Importance level ‘9’
- Mobile-Friendly Update – Importance level ’10’
- Mobile Usability – Importance level ‘7’
- “Hidden” Content on Mobile – Importance level ‘4’
- Helpful “Supplementary Content” – Importance level ‘8’
- Content Hidden Behind Tabs – Importance level ‘9’
- Number of Outbound Links – Importance level ’10’
- Multimedia – Importance level ’10’
- Number of Internal Links Pointing to Page – Importance level ’10’
- Quality of Internal Links Pointing to Page – Importance level ’10’
- Broken Links – Importance level ‘8’
- Reading Level – Importance level ‘5’
- Affiliate Links – Importance level ‘7’
- HTML errors/W3C validation – Importance level ‘7’
- Domain Authority – Importance level ’10’
- Page’s PageRank – Importance level ‘9’
- URL Length – Importance level ‘5’
- URL Path – Importance level ‘5’
- Human Editors – Importance level ‘7’
- Page Category – Importance level ‘7’
- WordPress Tags – Importance level ‘5’
- Keyword in URL – Importance level ‘5’
- URL String – Importance level ‘5’
- References and Sources – Importance level ‘4’
- Bullets and Numbered Lists – Importance level ‘6’
- Priority of Page in Sitemap – Importance level ‘9’
- Too Many Outbound Links – Importance level ‘7’
- Quantity of Other Keywords Page Ranks For – Importance level ‘7’
- Page Age – Importance level ‘5’
- User Friendly Layout – Importance level ‘6’
- Parked Domains – Importance level ‘8’
- Useful Content – Importance level ‘5’
- Content Provides Value and Unique Insights Google – Importance level ‘7’
- Contact Us Page – Importance level ‘7’
- Domain Trust/TrustRank – Importance level ‘6’
- Site Architecture – Importance level ‘7’
- Site Updates – Importance level ‘8’
- Presence of Sitemap – Importance level ‘9’
- Site Uptime – Importance level ’10’
- Server Location – Importance level ‘5’
- SSL Certificate – Importance level ‘9’
- Terms of Service and Privacy Pages – Importance level ‘8’
- Duplicate Meta Information On-Site – Importance level ‘9’
- Breadcrumb Navigation – Importance level ‘3’
- Mobile Optimized – Importance level ‘5’
- YouTube – Importance level ‘8’
- Site Usability – Importance level ‘8’
- Use of Google Analytics and Google Search Console – Importance level ‘4’
- User reviews/Site reputation – Importance level ‘6’
- Linking Domain Age – Importance level ‘6’
- Number of Linking Root Domains – Importance level ’10’
- Number of Links from Separate C-Class IPs – Importance level ‘7’
- Number of Linking Pages – Importance level ‘8’
- Backlink Anchor Text – Importance level ‘6’
- Alt Tag (for Image Links) – Importance level ‘6’
- Links from .edu or .gov Domains – Importance level ‘4’
- Authority of Linking Page – Importance level ’10’
- Authority of Linking Domain – Importance level ’10’
- Links From Competitors – Importance level ‘9’
- Links from “Expected” Websites – Importance level ‘7’
- Links from Bad Neighborhoods – Importance level ‘5’
- Guest Posts – Importance level ‘4’
- Links From Ads – Importance level ‘2’
- Homepage Authority – Importance level ‘5’
- Nofollow Links – Importance level ‘5’
- Diversity of Link Types – Importance level ‘7’
- “Sponsored Links” Or Other Words Around Link – Importance level ‘5’
- Contextual Links – Importance level ‘8’
- Excessive 301 Redirects to Page – Importance level ‘3’
- Internal Link Anchor Text – Importance level ‘4’
- Link Title Attribution – Importance level ‘3’
- Country TLD of Referring Domain – Importance level ‘6’
- Link Location In Content – Importance level ‘5’
- Link Location on Page – Importance level ‘8’
- Linking Domain Relevancy – Importance level ‘7’
- Page-Level Relevancy – Importance level ‘4’
- Keyword in Title – Importance level ‘5’
- Positive Link Velocity – Importance level ‘5’
- Negative Link Velocity – Importance level ‘7’
- Links from “Hub” Pages – Importance level ‘7’
- Link from Authority Sites – Importance level ‘7’
- Linked to as Wikipedia Source – Importance level ‘5’
- Co-Occurrences – Importance level ‘4’
- Backlink Age – Importance level ‘5’
- Links from Real Sites vs. Fake Sites – Importance level ‘6’
- Natural Link Profile – Importance level ‘7’
- Reciprocal Links – Importance level ‘4’
- User Generated Content Links – Importance level ‘5’
- Links from 301 – Importance level ‘2’
- Schema.org Usage – Importance level ‘8’
- TrustRank of Linking Site – Importance level ‘3’
- Number of Outbound Links on Page – Importance level ‘3’
- Forum Links – Importance level ‘5’
- Word Count of Linking Content – Importance level ‘5’
- Quality of Linking Content – Importance level ‘2’
- Sitewide Links – Importance level ‘2’
- RankBrain – Importance level ‘4’
- Organic Click Through Rate for a Keyword – Importance level ‘6’
- Organic CTR for All Keywords – Importance level ‘5’
- Bounce Rate – Importance level ‘4’
- Direct Traffic – Importance level ‘6’
- Repeat Traffic – Importance level ‘3’
- Pogosticking – Importance level ‘7’
- Blocked Sites – Importance level ‘4’
- Chrome Bookmarks – Importance level ‘4’
- Number of Comments – Importance level ‘5’
- Dwell Time – Importance level ‘2’
- Query Deserves Freshness – Importance level ‘4’
- Query Deserves Diversity – Importance level ‘2’
- User Browsing History – Importance level ‘4’
- User Search History – Importance level ‘3’
- Featured Snippets – Importance level ‘4’
- Geo Targeting – Importance level ‘4’
- Safe Search – Importance level ‘5’
- Google+ Circles – Importance level ‘5’
- “YMYL” Keywords – Importance level ‘2’
- DMCA Complaints – Importance level ‘4’
- Domain Diversity – Importance level ‘3’
- Transactional Searches – Importance level ‘3’
- Local Searches – Importance level ‘3’
- Top Stories box – Importance level ‘1’
- Big Brand Preference – Importance level ‘2’
- Shopping Results – Importance level ‘1’
- Image Results – Importance level ‘1’
- Easter Egg Results – Importance level ‘0’
- Single Site Results for Brands – Importance level ‘2’
- Payday Loans Update – Importance level ‘2’
- Brand Name Anchor Text – Importance level ‘4’
- Branded Searches – Importance level ‘5’
- Brand + Keyword Searches – Importance level ‘5’
- Site Has Facebook Page and Likes – Importance level ‘4’
- Site has Twitter Profile with Followers – Importance level ‘5’
- Official Linkedin Company Page – Importance level ‘2’
- Known Authorship – Importance level ‘3’
- Legitimacy of Social Media Accounts – Importance level ‘1’
- Brand Mentions on Top Stories – Importance level ‘2’
- Unlinked Brand Mentions – Importance level ‘1’
- Brick and Mortar Location – Importance level ‘0’
- Panda Penalty – Importance level ‘2’
- Links to Bad Neighborhoods – Importance level ‘2’
- Redirects – Importance level ‘5’
- Popups or “Distracting Ads” – Importance level ‘1’
- Interstitial Popups – Importance level ‘4’
- Site Over-Optimization – Importance level ‘4’
- Gibberish Content – Importance level ‘4’
- Doorway Pages – Importance level ‘4’
- Ads Above the Fold – Importance level ‘6’
- Hiding Affiliate Links – Importance level ‘6’
- Fred – Importance level ‘3’
- Affiliate Sites – Importance level ‘2’
- Autogenerated Content – Importance level ‘7’
- Excess PageRank Sculpting – Importance level ‘5’
- IP Address Flagged as Spam – Importance level ‘2’
- Meta Tag Spamming – Importance level ‘4’
- Hacked Site – Importance level ‘6’
- Unnatural Influx of Links – Importance level ‘2’
- Penguin Penalty – Importance level ‘6’
- Link Profile with High % of Low Quality Links – Importance level ‘6’
- Links From Unrelated Websites – Importance level ‘5’
- Unnatural Links Warning – Importance level ‘3’
- Low-Quality Directory Links – Importance level ‘6’
- Widget Links – Importance level ‘4’
- Links from the Same Class C IP – Importance level ‘3’
- “Poison” Anchor Text – Importance level ‘5’
- Unnatural Link Spike – Importance level ‘5’
- Links From Articles and Press Releases – Importance level ‘3’
- Manual Actions – Importance level ‘2’
- Selling Links – Importance level ‘1’
- Google Sandbox – Importance level ‘1’
- Google Dance – Importance level ‘2’
- Disavow Tool – Importance level ‘4’
- Reconsideration Request – Importance level ‘0’
- Temporary Link Schemes – Importance level ‘2’
On page SEO is the optimization of the HTML code and content of the site.
The general goal behind on page SEO is to ensure that the search engines can locate your content. It also ensures that the content on the pages is ranked for the diffrent keywords that you might want to target.
You need to go about things the correct way. Each page have its own subject. Don’t force optimization onto a page. If the keywords don’t match the topic, you may need to make an alternate page.
If you optimize the title, description and headings while making content, people will read it more. If you mispresent the content in the title tag and description, people won’t stay longer in your site.
That is the important diagram of on page SEO. There are a few key terms in on page optimization that i’m going to cover.
If your website is experiencing issues ranking, you might need to begin with a SEO audit. You need a 360 degree analysis to find your website’s weaknesses. A SEO audit can help recognize lacks, both on and off page, that might be keeping your website away from ranking for your targeted keywords.
There are SEO tools that can help you with identify basic technical issues. An audit would not stop at an analysis. Content and the link profile of a website also play an important role in the ranking capacity of a website.
If you don’t have quality content or definitive links, it will be hard to rank your website.
Google is trying to secure the internet and that’s why they are forcing website owners to verify their websites. SSL certifications are important for Google’s search engine.
When peoples are buying online, potential clients are going to feel more confident with a webpage that is secure versus one that isn’t.
To force website admins to verify their websites, Google added SSL as a ranking factor. Websites that do have SSL certifications will be supported over those that don’t.
Mobile Friendly Design
Over 60% of all search queries are done by mobile now. Google is working to create the best possible search experience. So they need to give preference to websites that are improving their mobile usability.
Giving a better mobile experience should be possible in a few ways. The most common strategy is that website owners are making responsive designs. Different sites have a mobile-explicit version of their page.
The speed at which mobile pages load is very important. Google created a program called Accelerated Mobile Pages (AMP). In 2016, they added AMP articles into their mobile search results.
Website Page Speed
Page speed is the length of time it takes for a site page to load. With Google’s mobile-first record, page speed is going to assume a better job as a ranking factor.
Once more, it is about the user’s experience. People don’t visit a website that takes a huge amount of time to load. The longer a page takes to load, the possibility that the people will leave your site is higher.
Google did an research. They found that the difference between a 1s website page load time and a 5s website page load time, the chances that the searcher will swap by 90%. You have to focus on the rate at which searcher leave your website.
There are a few things that you can do to improve page speed. A part of these things will help you:
- Enabling file compression
- Reducing page redirects
- Leveraging browser caching
- Improving server response time
- Using CDNs (Content Distribution Networks)
- Optimizing image file sizes
Search engine robots visit your website and make duplicates of each page for consideration into their index. If they consider the content important, they will save it for their index.
That is why it is important to make sure that the search engines can find the pages within your website. If they can’t find your content, it can’t be included in their index for others to find.
When a robot is crawling a website, they crawl by visiting the links found inside a site page. If they don’t see the link, they won’t crawl it.
Another crawling issue is accidental inclusion of a “noindex” tag on a web page.
Avoiding Page & Content Duplication
Duplicate content can hurt the ranking capacity of the most important pages of your website. When Google is taking a step at the pages of your website and finds about copied content between at least two pages they may experience issues.
Here are some unintentional, yet common causes of content duplication:
- WWW and Non-WWW versions resolving
- URL Parameters
Structured data is sorted out information that can help the search engines understand your website better. Through the collaboration of Google, Bing, Yandex and Yahoo; Schema.org was made to standardize the HTML markup of this information.
While there is no confirmation that structured data can improve your search rankings, it can help upgrade your posts. Which can improve your active visitor clicking percentage. Active visitor clicking percentage is something that is generally known as a ranking factor.
The following are some enhanced listing features as a result of structured data:
- Star ratings and review data
- Knowledge graphs
- Breadcrumbs within your search result
- Inclusion in a rich snippet box for a result
Role of Domain Names
There has been a discussion to the benefit of having a keyword in the domain name. In the past there was an strong correlation with ranking capacity. Yet as the algorithms have updated, that sign has reduced in significance.
That doesn’t mean there isn’t an power there. It implies that you shouldn’t put a major spotlight on the domain name containing the keywords.
SEO-Friendly URL Structures
URLs are one of the first things that a user will notice. The structure of the URL not only has the ability to impact the click-through rates of your search listings, but can also impact your website’s search ranking ability.
It is a best practice to include keywords in the URL as long as it accurately represents the content of the page. Keep your URL length at a minimum. Whenever possible, try to have a static URL with keywords versus a dynamic URL that contains symbols and numbers.
A title tag is the HTML code that structures the interactive feature that can be found in the search engine result pages (SERPs). The title tag is critical to the click through rate of your search lisitng.
It is the main thing that a user will find out about your page and you only have a short couple of words to catch their attention.
The following are some quick tips for writing title tags:
- Title tags should contain keywords relevant to the contents of the web page.
- You should place important keywords near the beginning of the title.
- Try to keep titles between 50-60 characters in length.
- Whenever possible, use adjectives to enhance the title. Example: The Complete Guide to SEO.
- Don’t stuff your title with keywords. It will look spammy.
- Don’t create web pages with duplicate titles. Each page needs to accurately describe its own unique content.
- If you have room, try to incorporate your brand name.
Meta Description Tags
A meta description tag is the HTML code that briefs the content of a website page to a user. The description can be found in the search engine result pages (SERPs), underneath the title and URL of a search listing.
The description, plays a significant role with SEO. If you give an important description; the click through rate of the search listing will go higher.
The following are some quick tips for writing description tags:
- Use keywords, but don’t be spammy with them.
- The rule of thumb used to be to have the length of a description to be no longer than 155 characters. Google is now displaying, in many instances, up to 320 characters.
- Accurately describe the content of the web page.
Meta Keywords Tags
The meta keywords tag is HTML code that was designed to allow you to provide guidance to the search engines as to the specific keywords the web page is relevant for.
A header tag is HTML code that notes the level of importance of each heading on a web page. You can use 6 heading elements: H1, H2, H3, H4, H5, H6; with H1 being the most significant and H6 the least.
The following are some quick tips for conducting competitor research for SEO:
- Look at the flow of the content on your competitor’s websites. Analyze how they have it structured architecturally to get deeper into the site.
- Use a tool like SEMRush or Ahrefs to view the keywords that your competitors are ranking for.
- Similar to a keyword gap analysis, you can also do that for backlinks. Backlinks are extremely important to the algorithms of the search engines, so you might find some easy wins by seeing where your competition has links.
Keyword research is essential to any SEO campaign and this is one area where you don’t want to cut corners.
You need to understand how people search for your specific products, services or information. Without knowing this, it will be difficult to structure your content to give your website a chance to rank for valuable search queries.
Long-tail keywords make up the vast majority of all search volume. These keywords are more specific, longer phrases that someone will type in. This is much more descriptive. Even though that word might have a higher search volume.
SEO Copywriting & Content Optimization
The following are some quick tips for content optimization:
- Understand your audience and focus writing your content for them.
- Use the keyword research that you have performed.
- Be certain the keywords that you are optimizing for are relevant to the overall theme of the page.
- Don’t overdo it with keyword frequency. Important keywords should be in headings with a few mentions throughout the article.
- Be thorough when writing.
- Write headlines that will capture the visitor’s attention.
- Try to incorporate images, charts, and videos to make the content more engaging.
- Tell a story and whenever possible, include a call to action.
To understand the importance of internal link building, you need to understand the concept of “link juice.”
Link juice is the authority or equity passed from one web page or website to another. So with each link, internal or external, there is a certain amount of value that is passed.
When you write content for your website, you need to take into consideration whether there are any other relevant web pages on your site that would be appropriate to link to from that content. This promotes the flow of “link juice,” but it also provides users the benefit of links to other relevant information on your website.
OFF PAGE SEO
Off Page SEO refers to optimization strategies that are used outside of your website. It may influence the rankings within the search engine results pages.
A large part of Google’s algorithm is about how the the internet views the trustworthiness of your website. You may have the best-looking website, but if you don’t put in the work to get noticed, your website won’t rank very well.
Google’s calculation is non-human. So it depends on different signs like backlinks, articles, social media presence etc.
Importance of Link Building
You won’t have any chance on keywords without links. It is still accepted that the number and quality of links web page has, is the number one of search rankings.
You must have a good strategy to get links for your website. You should not start this process without a solid content and design. Getting links is much easier when you have attractive and valuable resources that other websites will want to link to.
Remember that not all links are equal. Google’s algorithm looks at the trustworthiness of the linking website.
For example, a link for the New York Times, which has millions of links and tens of thousands of websites linking to it. It will carry much more weight than a link from your friend’s free WordPress site.
There are tools that estimate the authority of a website. These tools are great for determining what links are worth acquiring. The higher the rank, the more worthy it is.
The Quantity of Links for a Website/Web Page
Even though the quality and relevance of links is important but quantity still has a place. You need to grow the number of links pointing to your website. Its important.
It is better to have 100 total links from 100 different websites as opposed to having 100 links coming from 10 websites. There is a strong correlation about that opinion. It is, the more links your website has from unique domains, the better chance you have for ranking improvement.
Link Anchor Text
Anchor text is the highlighted hyperlink text that directs a user to a different web page upon clicking.
How websites link to you does make a difference in the search engine algorithms. Anchor text is part of that equation. The search engines look to anchor text as a signal for a web page’s relevance.
In the past, the more links you had pointing to your web pages that contain specific keywords, the more likely you would rank for that keyword. There is still some truth to that.
Another factor that the search engines consider is the location of where the link is placed. This plays a role with how much weight or “link juice” will be passed to your web page from the linking website.
Footer and sidebar links are not given as much weight as they once were. It is because of the websites selling links in the past.
Links within the body or content of the web page generally got greater importance. It has more weight given to them. It is also accepted that the higher the link is within the content, the greater the weight and authority that is passed.
Do-Follow vs. No-Follow Links
A do-follow link tells the search engines that the website is vouching for the web page. They also say that search engines should follow that link and pass the link juice.
A no-follow link has HTML code containing rel=”nofollow.” It tells the search engines not to follow the link to the destination.
User-generated content such as comments, wikis, social bookmarks etc. have been abused by SEOs. No-follow links have become a very necessary part of search algorithms.
The 14 Most Important SEO Metrics | SEO Success Metrics
Every business and their goals are different. SEO success can be measured in a variety of different ways, these are called metrcis.
A plumber may want more phone calls, a retailer may want to sell more product, a magazine publisher may want to increase page views and another business may want to rank higher than their competitor.
The following are some common seo metrics for the success of an SEO optimization campaign:
- Keyword rankings: know where your traffic is coming from
- Backlinks and linking root domains: track your authority
- Organic search traffic: are you getting search engine traffic?
- Average time on-page: are you using user intent?
- Pages per visitor: track your usability
- Returning users: are you making an impression?
- Bounce rate: are people staying on your site?
- Optimize page load speed: bounce rate and speed is important
- Monitor and address crawl errors: solve indexing problems
- Check traffic by device: don’t be a device discriminator
- Pages crawled per day and time spent downloading: invite search engines
- Index status: monitor your site health
- 404 pageviews: don’t lose your audience
- Conversions (goal completions): find out if you’re making the most of your traffic
Steps to Create an SEO Strategy | Developing an SEO Strategy
SEO is an important part of promoting your business.
Your customers and audience leverage the internet in their everyday life. They use their devices to help in making decisions that range from where to live, what to eat and so on.
You can benefit from a good search engine optimization strategy. Here are some simple steps to create your own SEO strategy. It will help you make the most of basic SEO best practices for your business.
High level overview of the 7 SEO Building Blocks for Success:
- Research & Targeting
- On Page Factors
- Information Architecture
- Building Awareness
- Measure & Refine
Here is a SEO implementing plan to read:
- Set goals for SEO
- Analyze current SEO state (focus on foundation blocks)
- Prioritize (based upon current state analysis)
- Perform keyword research
- Identify target keywords (consider search volume; business goals; brand; user roles; purchase phases; etc)
- Implement improvements in foundation blocks
- Add targeted content
- Build awareness, accelerate & refine
What’s the future of SEO? | Future of Search Engine Optimization
Without further ado, FutureofEverything asked a group of industry experts. Here’s what they had to say…
Anthony De Guzman, SEO Specialist at Shopify
“The future of SEO will include a strong involvement from voice search, especially around content and keyword research. With the expansion of Google’s question/answer knowledge graphs — as well as the push for smart home technologies such as Google Home and Amazon Echo — I think there will be a shift in content marketing to solve the immediate needs that come from voice search queries.”
Greg Kristan, Owner of TM Blast
“When it comes to the future of SEO, I believe log file analysis will separate you from the competition. Free tools like Google Search Console and Bing Webmaster Tools can tell you how many pages got crawled on a given day, but they don’t say or show you what those pages were.
Think of it like this. You have some core pages on your site that can’t rank on page one in Google or Bing. To improve these pages, you change the title tag, build some links, write new content, add new pictures, and more, but nothing changes regarding the rank position.
With a log file, you can see exactly what Google and Bing look at when they come to your site. You can discover what sections of your site are wasting their crawl budget and not seeing these changes. You can experiment with changes to your sitemap and fetch pattern to see if you can direct Google and Bing to crawl your most essential pages better.”
Rachel Stephens, SEO & Customer Behavior Analyst at Totally Promotional
“There are two trends that I think are shaping the future of SEO. Search engines are getting better at determining quality signals from real users rather than keywords, site structure or any other signals. In some verticals the organic results will be less coveted because paid will dominate the CTR.
However, paid will operate more like organic and will not go to the highest bid, but the highest bidder with a great user experience that matches the searcher’s intent. Overall, if you want search engine traffic in the next 10-15 years, you will need a great site and focus on user experience.”
Anthony Neal Macri, Founder of ANM Digital Consulting
“The future of SEO is all in the use of AI.
Google has been tinkering with their new RankBrain algorithm for a little over a year now.
At first glance, AI might seem like the end of the SEO industry. Search engine optimization professionals think that none of the “tricks” they used to get rankings will work. In my opinion, however, a more intelligent and human search engine can only benefit SEO professionals.
Kent Lewis, President & Founder of Anvil
“SEO will continue to evolve to keep up with Google’s focus on user experience and improving context. That means successful SEO efforts will focus on optimization of deep content, as well as multimedia via schema markup/rich snippets. We’ve already seen the migration to deeper content (higher word counts) in Q1 of this year and expect the trend to continue.”
Scott Colenutt , Head of Digital at SiteVisibility
“For the past 30 years, we have been trying to find the most efficient ways to produce, distribute, index, curate and share information.
Between 1990 (first search engine) and 2007 (launch of the iPhone) we had fewer connected devices and sources of information. This meant that we all relied heavily on organic search (notably, Google).
SEO was a huge part of this information economy. From a marketing perspective, it made complete sense to try and arbitrage this new medium.
Bryce Liggins , Senior Marketing Strategist at Brolik
“In 10-15 years, SEOs will be considered as “mission critical” to every business.
Everything will be found and discovered online, and “online” will occupy even more shapes and sizes than it does today. Without SEOs filling business content (from product inventory to blog articles) with metadata, and planning and adapting content for the connected, intelligent world, the businesses themselves will sink into oblivion.”
Ben Lloyd, COO at Property Moose
“In the week after Google has expanded ‘fact-checking tags’, it’s hard not to foresee that there will be a ‘democratisation’ of SEO in the future. Rather than relying solely on complex proprietary algorithms that are difficult for non-industry individuals to decipher, I believe that Google and other search engines will increasingly begin to incorporate the power of votes and other forms of peer review to validate the reliability of search results. ‘Search star ratings’ would go only so far, and an increase in visibility more generally in relation to the popularity and credibility of a website is a change that Google has the power, and perhaps responsibility, to make.”
Chris Hornak, Owner of Blog Hands
“Search will no longer just be a website address you go to to find other websites. It will be built into our day-to-day life as an information gathering tool. I think Amazon’s Alexa and Google Home are prototypes of this idea. In 10-15 years we’ll have the answers before we even ask them. The algorithms will learn what information you need and when you need it.”
SEO Tools | FREE SEO Tools | Paid SEO Tools
Paid tools are tremendously significant in SEO when you need propelled highlights, expanded points of confinement, put away information, or online help.
Be that as it may, for 70 percent of different undertakings, a free tool regularly works.
There are truly many free SEO tools and services out there, so we need to concentrate on simply the best and most valuable to add to your tool stash.
To be included, a marketing or seo tool had to meet three requirements. It must be:
- Widely used by the SEO community
- Offers above-board value + actionable data
- Actually, truly free
Here are 60 Best FREE SEO Tools to learn more: 60+ Best Free SEO Tools (Updated)
Helpful Resources | Marketing Resources | SEO Resources
Knowledge is power with SEO, as it is with most industries. You need to stay aware of the latest news, research, and trends so that you are able to adapt accordingly.
The following are some educational resources that provide a wealth of knowledge on the subject of search engine optimization and marketing too:
SEO Conferences & Events
The following are some of the most popular conferences that have a strong focus on search marketing:
- MozCon: MozCon is a conference that provides tactical sessions focused on SEO and other topics related to digital marketing.
- SMX (Search Marketing Expo): SMX is produced by Third Door Media, the company behind Search Engine Land and Marketing Land.
- SearchLove Conference: Bringing together some of digital marketing’s leading minds, the SearchLove Conference helps to get marketers up to date on the latest trends in online marketing.
- PubCon: PubCon is a leading internet marketing conference and tradeshow that provides cutting-edge, advanced educational content to marketers.
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