Digital marketing means, marketing with digital media on the internet. It’s a marketing strategy that uses digital marketing techniques to promote something. The world of digital marketing is fascinating. But once you know the basics and how to do it, it’s much easier than you think.
In this tutorial i’m gonna list all of the best ways to do digital marketing. Let’s see if i can explain to you the title on, How to do digital marketing.
Research search terms that are relevant to your business and industry.
- Use search engines like Google to look at search terms that are used by your competitors.
- Make a list of search terms that are used for similar products or services.
- Look at the related searches.
Optimize your website by putting keywords in your website URLs.
A URL is the address of a web page. Insert keywords into your URLs. It can help you to rank faster.
- If you’re selling a sports calendar, the URL for your page selling sports calendar could be: “www.yourbusiness.com/sports-calendar.”
- If you sell a sports calendar but you use the word “calendar” in your URL, your page may not appear for people searching for a sports calendar.
- Use URLs that are easy to remember.
A title tag is the name of the web page. This link appears in a search result from a search engine. A meta description is the 2-3 lines short description under the title tag. Both of these are great places to use keywords to help your page grow higher.
- Use keywords organically. So they look genuine and legit.
- If you owned a beauty salon, you would want the meta description of your salon’s website to include words like “beauty, salon, treatments, facials, and manicures.”
- Use Google and Bing webmaster tools.
- A title tag is also the hyperlink that people will click on to go to your page.
- Don’t Stuff keywords.
Include keywords in the content of your website.
Try to use the keywords relevant to your business. That includes any product descriptions, blog posts, and page titles. Don’t stuff keywords, remember that.
Capture the attention of potential customers with content marketing.
Content marketing is a digital marketing strategy. It involves the creation and sharing of online contents. It includes social media posts, images, videos and blog posts.
- The goal is to create content that will promote brand awareness and increase audience engagement.
- The content needs to be relevant to your target audience.
- Content marketing can also reduce your total marketing costs.
Establish the audience for your content.
Before you create content, you need to know who the content is created for. Research data for the demographics. Use market research to find the interests.
- Get feedback from your customers.
- You can hire a marketing consultant to help you to do this.
- Marketing content is meant to capture attention not promoting it, remember that.
Create quality content.
Use unique images, catchy videos, funny quotes and quality contents to engage. Don’t pump out a continuous supply of content. Focus on quality over quantity.
- Use programs like Photoshop or Canva to make graphics that are appealing.
- Use video editing software to make short ads to use.
Maintain an online blog to engage with your customers.
An online blog is a great place to post photos and videos and contents. Write longer posts. Write about your products or your services. It’s a great place to share industry related news.
- Use a blog to post regular content.
- Blogs can be professional or they can be intimate.
Test your content by checking the analytics.
Analytics refers to information from the analysis of data or statistics. Anytime you use your marketing content, track the analytics. Use the content that works as a model for any future content you create.
Before you begin advertising on social media, you should know your target.
- Customize what audience will see your advertisements.
- You can target by categories like age, location, gender, interests, even people’s internet search history.
- Social media advertising is cost-effective.
Create a Facebook business page to promote your products or services.
A business page on Facebook is free. It helps people to find and connect with your business. You can display information about your business. You can also receive and respond to messages. You can also post content to your page.
Make an Instagram account for your business to advertise.
Instagram is a social media platform. Here you can share photographs and videos. Visual content can be used as advertisements on Instagram. Instagram offers tools to help you target and engage your customers. Facebook owns Instagram. So you can link your Instagram account to your Facebook account.
Make a Twitter Account to advertise new products.
Twitter is a social networking site. Here people communicate with short messages called “tweets.”
Twitter is fast-paced. It is a great place for you to advertise. Create a twitter account for your business. Follow other accounts that are relevant to your business.
- You can tweet about industry news or a sale.
- Use hashtags (#) to link your posts to other posts.
Join LinkedIn to build your business network.
LinkedIn is a social platform. It is designed for career and business professionals. It’s a great tool for building a brand. LinkedIn is also a great social platform to search for potential employees.
If you have many accounts on different social media platforms, you can use a tool to manage all your accounts together. Like Hootsuite and SocialOomph. This tools allow you to schedule and track your ads across many platforms.
Use email marketing to reach a larger audience.
- Everything is trackable with marketing software. So you can get data easily.
- The return on investment (ROI) with email marketing is very high.
- It’s also free to create an email account for your business.
Create email lists of your business contacts and customers.
To do an email marketing campaign, you will need a list of people you can email! Make it a practice to get people’s email address. Create a link or option to subscribe for emails on your website. Be sure you have permission to email someone.
A consistent newsletter is a great way to stay in touch with your customers. It makes them aware of any new products or developments with your business.
- Decide on whether you want to do a daily, weekly, or monthly newsletter and stay consistent.
- Be sure to include lots of links in your newsletter.
Try pay per click advertising to bring people to your website.
Pay Per Click (PPC) ads appear when specific keywords are used. You also only have to pay when someone clicks on them.
- If your ad content looks good, PPC can be a great tool to drive people to your page.
- PPC allows small business to appear in Google searches.
- You can also track the performance of your ads so you can change them.
So these are the basic ways of doing a digital marketing campaign. Liked it? Share and do comment.