Founded in 1933 and headquartered in Japan, Nissan has set up itself as an organization working and selling car and marine gear. As of March 2016, they got 160000+ workers in the organization.
In the automotive market, it holds 6.5% share of the industry. It is trying to make the share to 8%. It has traveler autos, SUV and Sports vehicles in the car organizations part.
Nissan Kicks SUV has been named “2017 SUV of the Year .”
Nissan uses a mix of geographic and demographic factors to understand the data of customers.
This organization is focused on supplier comfort-ability.
Here is the Marketing strategy of Nissan
SWOT analysis – Here is an definition of SWOT.
Mission- ‘To provide unique and innovative automotive products and services that deliver superior measurable values to all stakeholders.’
Vision- ‘To Enrich Lives of the communities.’
Tagline-‘Innovation That Excites.’
By the ways, Here is a trending news on Nissan Recalling Nearly 400,000 Vehicles Over Potential Fire Hazard.
Nissan is recalling about 400,000 vehicles in the U.S. in light of a stopping mechanism deformity. Owners are encouraged to leave affected vehicles outside and away from structures if the anti-lock break system warning light comes for more than 10 seconds.
The recall affected four different models in the United States. These are the Nissan Murano SUV, Maxima cars, the Infiniti QX60 and Nissan Pathfinder SUVs.
This isn’t the first time Nissan has had issues with brake liquid holes. A year ago, Nissan recalled more than 215,000 vehicles. The automaker says vehicles in the 2018 recall that haven’t been fixed yet.