Do you want an SEO Specialist?

 

As an SEO consultant, I often hear people devalue the services that the SEO industry offers. SEO experts and SEO specialists are sometimes seen as wizards that sell dreams. Getting to the first page, or the first position on Google is not easy and that’s often the dream being sold, but can the reality be delivered, do you really need an SEO expert, and what is this mysterious art called Search Engine Optimization?

 

 

 

What Is SEO?

SEO is the process of improving the ranking or visibility of your website for organic results. If your site isn’t optimized it’s much harder to rank. There are, however, many sites that don’t conform to the usual best practices and do just fine in search engine results, but these are exceptions. And who knows how long they will remain there? As more and more businesses apply better tactics for leads and visitor on their websites there’s always the possibility that the old guard will get knocked off the top spots.

 

Google and the other search engines tweak their algorithms constantly and in some cases implement sweeping changes that destroy businesses. One change in Google’s algorithm could see your website fall off the front page. Understanding what to do next and acting fast are crucial elements in maintaining a strong presence on the internet.

 

SEO is a 5 Lack Crore Taka’s industry but it sometimes gets a bad reputation, partly because of shady practices by so-called bad SEO experts. Is SEO all just smoke and mirrors? It’s true that there exists an entire sub-industry of snake-oil SEO sellers but just in any industry (e.g., auto-mechanic, stock brokerage, real estate) there are those that like to act as if they have the magic formula and then there are real professionals.

 

 

 

How An SEO Consultant Can Help Your Business

 

So let’s say you want to increase sales through your website but nothing is working so far. You’ve tried different email campaigns, promotions, and even A/B testing. Nothing works. Let’s presume that your business makes 50000 Taka a month directly through online sales and that’s with 500 new visits per day (15,000 visits per month). Your site ranks on Google’s first page for several keywords but not your top ten targeted words.

 

There are many reasons (hundreds of reasons, in fact) why Google doesn’t put your site in first place, or even on the first page for your keywords. Some of these reasons include:

Number of backlinks to the page you’re promoting
Quality of backlinks to the page you’re promoting
Quality and number of backlinks to the site overall
Bounce rate on pages and site overall
The speed of the site
Quality of content and use of images
Relevancy of site content
Choice of anchor text, and tag text
Grammar and spelling

 

Let’s say that an SEO consultant analyses all the data extracted from their website audit, makes informed changes, and as a result adds an extra 1% visitor to your site. That’s an increase of 5 visits per day, which is 150 extra visits per month. If the site visitor is increased by 10% that’s an extra 10000 Taka per Month or 120000 Taka per Year. Even a modest 3% increase in visitor for a site like this would bring in an extra 7000 Taka per Year.

 

Now we must remember that not all visitor is equal. Visitor from irrelevant sources and SPAM sites is not only bad for sales but can harm your site’s ranking. Anyone that uses irrelevant and spammy links to link to your website puts your business in jeopardy.

 

Good SEO comes from discipline and your ability to be rigorous with optimizing website structure and content. Can you perform SEO without the help of a consultant? Certainly. It’s not rocket science but let me give you an example of a typical SEO workflow. Here’s a top-20 shortlist of typical SEO tasks:

 

 

 

What Does An SEO Consultant Do?

 

Keyword Research. Finding the right keywords to get the most relevant and quality visitor.

Page optimization. Check pages for broken links, image tags (so Google can ‘read’ images), proper heading structure.

Keyword strategy. optimizing pages for particular keywords to ensure that visitor is directed to that particular page based on search queries.

Competitor analysis. Discovery of competitor keywords, paid ads, strategies, social media reach.

Local SEO services. optimizing for local businesses with Google Local Places and directories.

Create a proper internal linking structure.

Optimize for speed. Factors affecting speed include the hosting company, the web server, the platform, and content and images.

Navigation and Menu structure optimization.

Grammar and spelling correction.

Reporting. Creating easy to understand reports which show improvements (and non-improvements)

Backlink management. Monitoring for new backlinks, spam backlinks, and competitor backlinks.
Spam backlinks should be disavowed while competitor backlinks should be investigated for opportunities.

Website diagnostics and troubleshooting. Monitor for errors, spam, hacking, and uptime. Check for 404 errors, crawl errors, duplicate content, and implement correct XML sitemaps, 301/302 redirects, and robots.txt files.

Create URL, heading, and title conventions and optimize for maximum impact.

Off-page SEO. Outreach and link-building relationship advice or direct implementation.

Advise on brand management, domain names, alternative domain names, social media reach, email marketing.

Understand and implement third-party tools for marketing to provide the client with a better solution.

Optimize customer experience. Minimise bounce rate, improve click-through-rates, improve conversion, and (in the case of eCommerce sites) reduce cart abandonment.

Search analysis. Analyze visitor from search for patterns, keywords, and determine where changes to landing pages or content can be implemented.

A/B testing. Testing variations of pages and redirections for improved customer experience.

Improve social media integrations to help show social proof.

 

 

 

Do You Need An SEO Expert?

 

I’ve outlined everything you need to do to improve your site. If you are meticulous in your SEO plans and follow the established guidelines that are freely available on Google’s Webmaster Site as well as many other search engine optimization websites you will help boost your websites presence without the need for outside help.

 

Now, you might be looking at the list above and are saying to yourself, “that’s a lot of work, and I’m bound to make mistakes. There must be a tool that will do all of this!”. Luckily, there is a tool. It’s called an SEO Consultant. Hire one today and if they’re good, the investment will pay for itself many times over.

If you’d like a full assessment of your website’s SEO potential including actionable tasks to improve your ranking then order the easiest way to get more traffic to your site, guaranteed!
Here are some packages i created for you, so that you can easily choose one and get me as your personal SEO Consultant & Expert!

 



Accounts

Free Trial

Projects

SSL

Storage

Domains

Sub-domains

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SEO Pack 1

5000

Taka

No Keyword Research

1 Keyword Ranking

Basic On Page SEO

Robots Txt Included

GoogleBot Crawl Included

Basic Sitemap File

No Local SEO

No Google My Business

Mobile Site Optimization

Google Analytics Setup

No Conversion Tracking

No Image Optimization

No Custom 404 Page Setup

No Schema HTML Tags

Basic Site Data Analysis

No Website Design Analysis

Google Search Engine Submission

5000 FREE Organic Visitor

Basic Off Page SEO

SEO Pack 2

10000

Taka

Keyword Research

5 Keyword Ranking

Medium On Page SEO

Robots Txt Included

GoogleBot Crawl Included

Medium Sitemap File

Local SEO Optimization

Google My Business

Mobile Site Optimization

Google Analytics Setup

Conversion Tracking

No Image Optimization

No Custom 404 Page Setup

No Schema HTML Tags

Basic Site Data Analysis

No Website Design Analysis

Google & Bing Search Engine Submission

10000 FREE Organic Visitor

Basic Off Page SEO

SEO Pack 3

15000

Taka

Keyword Research

10 Keyword Ranking

Ultimate On Page SEO

Robots Txt Included

GoogleBot Crawl Included

Ultimate Sitemap File

Local SEO Optimization

Google My Business

Mobile Site Optimization

Google Analytics Setup

Conversion Tracking

Image Optimization

No Custom 404 Page Setup

No Schema HTML Tags

Medium Site Data Analysis

Website Design Analysis

Google, Bing & 5 More Search Engine Submission

20000 FREE Organic Visitor

Basic Off Page SEO

SEO Pack 4

20000

Taka

Keyword Research

20 Keyword Ranking

Ultimate On Page SEO

Robots Txt Included

GoogleBot Crawl Included

Ultimate Sitemap File

Local SEO Optimization

Google My Business

Mobile Site Optimization

Google Analytics Setup

Conversion Tracking

Image Optimization

Custom 404 Page Setup

Schema HTML Tags

Ultimate Site Data Analysis

Website Design Analysis

Google, Bing & 30 More Search Engine Submission

50000 FREE Organic Visitor

Professional Off Page SEO