Top 8 Marketing Activities | Digital Marketing Activities

What are you doing about your marketing activities? Are those great? Are you doing it right?  If you’re a marketer, here are the top 8 marketing activities you should be doing right now:

Become better at digital marketing.

Only 6% of senior executives believe their company has a high level of digital marketing proficiency and 40% feel they lagging behind. 2019 is the year to get serious about digital marketing.

Ensure your website is mobile ready or mobile enabled.

Back in November 2018, mobile web traffic grew over 400%. For many brands, 2019 is the year. So make this a priority!

Bring your social media community management in-house.

Nike are doing it. Continue to use agency partners to help with campaigns. Social communications and interaction with customers via social networks is a MUST need.

Introduce NFC into your marketing materials.

Near Field Communication or NFC should become an integrated part of your marketing activities.

Become an eTailer, as well as a Retailer.

All retailers are becoming multi-channel. Face the change. Do it. Like, if you’re a product marketer, build a relationship with, eBay or similar sites.

Focus on winning in customer service.

With the rise of social media, customer service is a responsibility. For marketing, focus on online support, FAQs, testimonials and guides.

Don’t rely on “gut feel”, believe in data.

Many are predicting that the future of marketing is in “big data”, but it doesn’t have to be big. It needs to be measurable. I should help you with more accurate message.

Get serious about content marketing.

Coca-Cola made the decision in 2012 to focus on their content creation efforts and there are great lessons for all marketers in what they’ve done.

Are you doing these? Do comment with your answer!

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